Forty-Nine Percent of Consumers Search for "Green" Products...Can They Find Your "Green" Company?
May 7, 2008

DoubleClick Performics, in collaboration with Opinion Research Corporation, conducted a research study among more than 1000 U.S. Internet users, equally divided between adult men and women.  The intent of the study was to understand online consumer behavior and the influences of “green” marketing.  The results of the survey revealed that a large percentage of adults value “green” online companies and will pay a premium for their environmentally-friendly products.