Outsmart an Economic Downturn: Five Key Consumer Trends
January 15, 2009

There may be a silver lining for online marketing during an economic downturn. In periods of growth, a variety of factors influence shoppers. However, during tough economic times, consumer motivation is uniform and purchasing patterns are consistent. Consumers want to spend less and be the most efficient with the money they do spend.  By and large, consumers go online for savings, efficiency, discounts, and product information. Performics has identified five key consumer trends and provided recommendations for online advertisers to engage these consumers