Affiliate Consumer Insights
January 1, 2007

Commissioned research by DoubleClick Performics with comScore Networks

DoubleClick Performics, the performance marketing division of DoubleClick Inc., and a leading provider of Affiliate and Search marketing services and technologies, commissioned a ground-breaking research study to advance the Affiliate Marketing industry and demonstrate the value the channel provides.

DoubleClick Performics partnered with comScore to provide insight into consumer behavior and illustrate the performance of the Affiliate channel relative to other forms of online traffic. comScore’s consumer panel tracks the online behavior of more than 2 million consumers.