SEO Myth #2 It's Impossible to Set KPIs For Natural Search
May 14, 2008

Marketers know the advantage of accurate data and reporting when it comes to understanding the impact of online marketing campaigns, gauging ROI, and making data-driven decisions to influence performance. When it comes to Natural Search Optimization, however, many marketers fail to establish clear pre-campaign benchmarks and later find themselves lacking the performance metrics they need to make decisions. The truth is that the effects of Natural Search Optimization can be accurately measured as long as some pre-campaign groundwork is done. In fact, campaign benchmarking, comprehensive analytics, and a little patience are critical to the success of any natural search program.