SoHo Trends in Web Search Behavior and Usage
February 28, 2008

DoubleClick Performics, in cooperation with Consumer Opinion Services, surveyed nearly 300 proprietors or decision makers at Small Office or Home Office (SoHo) businesses to determine trends in SoHos’ use of online search engines and find correlations between searching and buying online. The study found that SoHo decision makers use search engines for business purposes in much the same ways as they do for personal purposes.