SEO Myth #3 You Can Set And Forget SEO
May 21, 2008

Many marketers tend to think of SEO as a “Set It and Forget It” type of marketing campaign. They conduct extensive keyword research, optimize their Web site’s meta-tags and copy, clear up any site navigation or indexation issues, generate some incoming links, and then sit back and wait as their rankings rise and natural search traffic pours in. While it is common to see significant improvements after a major natural search site optimization, the truth is that without continual maintenance, traffic and conversions will taper off over time. In SEO, the work is never done.