VP, Affiliate Marketing
Chris Henger
Affiliate Marketing Delivers Desirable Demographics

Affiliate marketing is a powerful and cost efficient channel that provides a reliable source of sales and actions for many kinds of advertisers. But the channel is sometimes, unfairly viewed a discount channel or a channel that delivers consumers who are less than desirable.

In an effort to dispel that myth we decided to fund a ground-breaking research study that showed that affiliate channel shoppers actually spend a little more than the average Internet shopper. And we profiled affiliate channel shoppers and proved that the channel delivers a very desirable demographic mix.

• The research shows 47.2% of affiliate shoppers have annual household income of $75,000 or more, while just 40% of average Web customers earn the same. Since affiliate publisher sites present visitors with commerce-oriented information, deals, offers and product descriptions, consumers there often are ready to buy.

We think that the affiliate marketing channel can work to meet different goals for different advertisers and we can work together to best leverage the opportunity.