Using the Engines to Find Olympic Video


In his August Search Engine Land byline, Eric Papczun, Performics’ Director of Natural Search, takes a look at NBC’s Olympic video distribution strategy.  NBC has the rights to 3,000+ hours of Olympic video that they are exclusively housing on their Web site.  The question is whether searchers on Google and Yahoo! are able to find the NBC video when searching for Olympic video content.  Read the full Olympic video byline at Search Engine Land.


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