Utilizing Facebook App Install and App Engagement Ads

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Utilizing Facebook App Install and App Engagement Ads


Facebook offers two campaign options for promoting mobile apps:

  • App Install – used to drive users to the app store
  • App Engagement – used to drive deep link users to act upon specific in-app offers

What are the features?

  • App Install – with mobile app ads, advertisers can promote their mobile app in the Facebook mobile News Feed. Each ad will be delivered as a sponsored story labeled “Suggested App.” Users can like, comment, share and, most importantly, install the app with a simple tap. This feature is designed to drive installs to the mobile app, just a click away from the App Store and Google Play.
  • App Engagement – App engagement ads have the ability to drive users to a specific place within an app using deep linking. This strategy allows advertisers to encourage their users to partake in a valuable action within the app, leveraging features such as: “add to basket”, “newsletter sign-up” or “complete at checkout.” Additionally, Push Notifications within Facebook (currently in Beta) allow advertisers to set up customizable notifications to encourage users to take actions from their home or lock screen.


Both of these ad types are fueling an explosion in the mobile app economy as they encourage advertisers to drive awareness, engagement and acquisition with their brand and mobile app. Advertisers are able to expand and engage a mobile app’s user base to drive true ROI. App marketers across industries are relying on Facebook advertising solutions to power end-to-end user acquisition and remarketing campaigns.

Overall, Facebook has built an accessible mobile service which has a powerfully large audience, a feature that’s attractive to any mobile app developer.

For more information on Facebook’s mobile app advertising, contact Performics today.

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