Webinar: Creating Relevant Paid Search Copy to Compete this Holiday Season


Join us Thursday, October 29, 2009 1:00pm CST for our monthly retail series webinar:  Creating Relevant Paid Search Copy to Compete this Holiday Season. 

Matt Miller, Director, Vertical Solutions, and Todd Murray, Director, Shared Services will discuss how to monitor and quickly react to your competitors’ paid search holiday copy offers, as well as how to continually test and optimize your copy to pinpoint the most relevant messages that drive the most conversions. Matt and Todd will use pet supplies retailer Stanley’s Sweaters to show that optimizing your copy is key to holiday success.

In this webinar, you and Stanley will learn holiday best practices for:

  • Competitive copy analysis
  • Copy management
  • Copy testing

All attendees will be entered in a drawing to win a FREE Paid Search Audit


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