Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary        United States Channel Insights Social

  • Pew Research Center Study: 73% of U.S. Teens Still Use Facebook
    • 57% of all adults and 73% of those ages 12 to 17 in the United States use Facebook.
    • 64% of Facebook users visit the site on a daily basis, up from 51% of users in 2010.
    • Females are more likely interested in seeing pictures and videos, sharing with many people at once and receiving support from their network of friends.
    • What annoys users the most is people over-sharing information (36%), posting information or pictures about them without permission (36%) and the pressure to share too much about yourself (24%). 
  • The Verge: Facebook is testing Graph Search for mobile devices
    • Facebook reported that Graph Search for mobile devices is in development.
    • Users may soon be able to conduct the same searches for people, places, and timeframes on their phones as they’re able to do on the desktop.
    • Facebook also confirmed that it has indeed started a small test of the navigation for mobile Graph Search.

Search

  • Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State
    • Bing looked at U.S. search volume for both NFL teams and found searches for the Seahawks were higher in 33 states.
    • As you would expect, the Seahawks dominated searches in Washington state (95%), followed by neighbors Oregon (82%) and Idaho (79%), Alaska (78%), Hawaii (73%), California (64%), Montana (61%), and Michigan and North Dakota (60%).
    • QB Comparison: Manning accounted for 72% of Bing searches since the conference championship games, while Seahawks QB Russell Wilson accounted for 28%.
    • Cornerback Controversy: Bing searches for Seahawks cornerback Richard Sherman spiked 81% after his widely discussed post-game interview. 

Mobile

  • Dónde Raises A Million For A Smarter Mobile Store Locator That Tells You Where Products Are Located
    • To use Dónde’s solution, brands and retailers provide the company with the details about where their products are available.
    • If the business has the capability, Dónde can even tap into to their real-time inventory levels. Then, the brand or retailer either just pastes in some JavaScript code on their site, or maps a CNAME to a subdomain.
    • Once live, consumers browsing the website from their mobile phone or tablet will see a store locator option that immediately shows you the nearest stores to your current location, and lets you filter the resulting list by the product you’re looking for.

Thanks for your time! Planning & Strategy Team      


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