Weekly Digital Digest

Kamusta (Hello) Philippines!
July 18, 2013
Weekly Digital Digest
July 26, 2013

Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Social

  • AdAge: Foursquare Starts Showing Ads After You Check In
    • Foursquare has started rolling out post check-in ads, ads served to users immediately after they check in at certain locations.
    • Pricing for post-check-in ads is on a “per action” basis, meaning brands are only charged when a user taps on the ad or saves it for later use.
    • The new ads are also being used to help retailers or merchants attract consumers who check in outside of their locations.
    • Brands will only be able to identify groups of consumers who share certain characteristics, such as frequenting coffee shops.

Mobile

  • Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
    • 61% of smartphone owners perform searches on their smartphones every day while 77% have researched a product or service online.
    • Mobile ads provide an 88% lift in mobile search clicks, 88% of users that clicked on your mobile ad would not have clicked on your organic listing if your ads had been paused.
    • 97% of mobile ads clicks are incremental for classified and local advertisers, 86% for retail advertisers, and 90% for technology brands.
  • eMarketer: Worldwide Mobile Phone Users: 2013 Forecast and Comparative Estimates
    • This year, 60.7% of people around the world will use a mobile phone at least once per month, totaling 4.31 billion users-up 5.6% from 2012.
    • By country, the largest mobile phone audiences through 2017 will be in China, India and the US. The US will have the third-largest number of mobile phone users, with 246.5 million.
    • The US will have the second-largest smartphone population with 140.0 million users.
    • Western Europe and North America are mature mobile phone markets, and user bases will expand the slowest throughout the forecast period at about a growth rate below 3% as mobile phone audiences across the globe approach a plateau.
    • Performics employees can access the full report here.

Search

  • comScore: June 2013 U.S. Search Engine Rankings
    • ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion searches in May.
    • Both Google and Bing are seeing more desktop searches now than a year ago, with a 28% gain in core search on Bing between June 2012 and June 2013, and a 12% rise for Google.
    • Google’s market share is flat YoY — it was 66.8% in June 2012 and 66.7% last month.
    • Bing has grown from 15.6% last year to the current 17.9%.
  • Bing: Bing Autosuggest Expands
    • Bing announced they have expanded their search autosuggestions to add more than seven new categories.
      • Bing added autosuggest completions for brands, movies, albums, places, software, sport teams, animal species and more.
    • This is in addition to Bing adding people, search history, news and more over the years.

Industry Insights Retail

  • Forrester/Shop.org Report: Retailers shift digital spend toward mobile
    • 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013
    • Seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).
    • Across all digital platforms, email and search are where four out of five retailers (80%) are most likely to invest more this year than last.
    • Product detail page improvements, particularly video offerings, will be a top focus this year: nearly three-quarters (72%) will invest in integrating video on their sites.

Seasonal Insights Back-to-School

  • AdAge: Retail Industry Braces for Slower Back-to-School Season
    • National Retail Federation predicting spending will decline by 13%.
    • Families with school-aged children are expected to spend an average of $635, down from $689 last year. Families with kids in college are expected to spend an average of $837, down from $907 a year ago.
    • Nearly one-quarter of families say they will begin shopping at least two months before school starts, up from 22% a year ago. Half plan to begin shopping three to four weeks before school starts.

Global Insights LATAM

  • BN Americas: Argentine social network Facepopular thumbs nose at Facebook.
    • A new social network with a striking resemblance to Facebook called Facepopular was launched last week in Argentina.
    • Facepopular seems to have been created to thumb its nose at multinationals in the US and their allies and to create a “Latin American” alternative.
    • According to reports, the social network is thought to be intended to coincide with the construction of a fiber optic ring to link up communications in the region and serve members of the Union of South American Nations (Unasur) and Community of Latin American and Caribbean states (Celac).

Thanks for your time! Planning & Strategy Team      


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