Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social

  • Facebook reportedly seeks to sync ads across devices
    • Facebook executives are reportedly discussing a new mobile ad feature with advertisers that would follow Facebook users from device to device.
    • Sequential ads would track how consumers interact with an ad on one device, then display relevant advertising on the next to move customers along the buying cycle.
    • By creating a sequence of targeted ads, marketers can build up a pitch from one video to the next — starting with a “pitch” video and ending with a “sell” video intended to close the sale.
  • Facebook Unveils ‘Buy’ Button
    • Facebook announced last Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages.
    • With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.”
    • None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases,” according to Facebook.

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  • Google May Transform NYC Pay Phones Into Wi-Fi Hot Spots
    • Google is among several technology companies considering a plan that uses pay-phone locations to give New Yorkers free wireless Internet access.
    • The project calls for new designs to replace pay phones, providing “advertising, Wi-Fi and phone services” in all five boroughs. While the companies can charge for phone service, except for 911 and 311 calls, they can’t charge a fee for Internet access, a document said.
    • The project began in 2012 under then-Mayor Michael Bloomberg and is set to be expanded by Mayor Bill de Blasio.
  • Yahoo Acquires Flurry to Bolster Mobile Offerings
    • The deal for Flurry comes just over a year after Yahoo’s first ad tech acquisition under CEO Marissa Mayer: the purchase of AdMovate, a startup that specialized in automated mobile ad buying.
    • Yahoo could use Flurry to try to keep up with its usurpers in mobile.
      • A mobile ad network and mobile app analytics provider, Flurry provides Yahoo mobile app audience data that can be used to target ads on Yahoo properties as well as a new revenue stream from mobile ads served outside of Yahoo.
      • Flurry serves up banner, full-screen interstitial and video ads in publishers’ mobile apps.
    • Yahoo’s ad sales teams could use Flurry’s data trove to lure advertisers looking to better target their ad buys.

Vertical Insights Retail

  • The App That’s Like Tinder for Shopping
    • Kwoller — a play on the word “koala” — is a new app that lets users sort through clothes and ultimately buy them (by connecting them to the merchant’s site), by using a swipe of the finger to page through outfits.
    • If the shopper is interested in the item, they swipe right — a swipe to the left will discard it. The screen also displays the brand and price of each item.
    • Kwoller doesn’t allow users to purchase items directly, but instead links them to the brand’s website.
    • As with other smart technologies, the app becomes more familiar with the users’ preferences in time and generates suggestions accordingly.

Thanks for your time! Planning & Strategy Team


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