Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Search

  • New Bing Ads Interface Begins Rolling Out
    • The focus of the new design is to make data visualization and help customers be more efficient, said Jamie Chung a Program Manager with the Bing Ads UI team by phone last week.
    • The new interface will have areas for users to be able to communicate directly with engineers.
    • Also new in the interface, the Accounts & Billing tab will now be found under the gear icon in the upper right, and Bing’s tools that had been tough to locate are now consolidated under Tools in the primary navigation.
  • Twitter Buys Image Search Company Madbits
    • Madbits had taken to their LinkedIn page to share that they are “primarily interested in the task of image search, and the creation of intelligent, dynamic image sets, to automatically organize large databases of images.
    • It appears that Twitter has been slowly adding image features to their arsenal, including people-tagging, multiple photos per tweet, and animated GIFs.
  • Google Rolls Out Publisher Center to Improve News Discovery
    • The Center allows the publishers of news sites to make changes to Google’s record of those sites. This, in turn, helps ensure the sites’ information remains up to date.
    • By using the News Publisher Center, publishers will be able to: update news site details, such as site names and relevant source labels like blog, satire or opinion; update section URLs when the site changes structure; and label sections with specific topics.
    • In order to use Google’s News Publisher Center, a publisher must first verify his or her ownership of the site, review and update the site details and review and update the site’s news section URLs and labels.

 Social

  • The New Foursquare is Here
    • Foursquare scaled-down version of its once-popular “check in” application, and the new app has a location-incentive focus that aims to draw local advertisers.
    • Though discounts based on location is not a new concept, Foursquare has an advertising advantage over competitors like Yelp because of its large database of user-generated places.
    • It uses these preferences — along with your check-in history, its own restaurant ratings and data from your Foursquare friends — to surface recommendations just for you. The more you use Foursquare, the smarter these recs will get, the company claims.
  • Twitter May Be Close to Unveiling a Native Shopping Service
    • Several users recently reported seeing a new “payments and shipping” option in the settings of Twitter’s Android app.
    • However, the option isn’t yet functional, as users who have spotted it said it doesn’t actually do anything. “Payments and shipping” could be a feature that Twitter is trying out; the social network often tests new features with small numbers of users before a larger rollout.
    • But whether it’s just a test or not, this is the latest in a series of moves that suggests Twitter may soon be launching a native shopping platform.

Mobile

  • Mobile marketing platform Swrve gets a new tool — iBeacons
    • Using technology announced by Apple last summer, iBeacons are Bluetooth Low Energy-based transmitters in physical stores that direct location-based messaging to nearby iOS or Android mobile devices.
    • Special offers, shopping reminders, digital articles relating to the event you’re attending, even ticketing — these are all possibilities for iBeacons.
    • This low-powered granularity represents a new frontier of micro-location targeting.
    • iBeacon-enhanced mobile campaigns can offer unique experiences that only happen at the intersection of you, your app, your history, and the specific spot where you’re standing in a particular Target store.
  • Walmart.com’s latest overhaul drives more personalized omnichannel experiences
    • Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.
    • The site was created for tablets first, with big tap buttons and swipe elements that make it easy for tablet users to search and shop with their fingertips.
    • Some of the changes are already live for nearly half of Walmart.com’s daily online shoppers and will be rolled out to all users soon.
    • Not only will the personalized content be more relevant but the site will deliver more content that is personalized to individual customers based on their shopping history than previously.

Thanks for your time! Planning & Strategy Team


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