Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Performics Authored

  • Performics launches “The Mobile Minute”
    • Performics has launched its monthly video series “The Mobile Minute”.
    • This series will feature updates on how mobile is impacting the digital marketing landscape and how Performics is helping clients to adapt to these changes.
    • VP of Planning & Strategy, Jon Wegman, answers some frequently asked questions from our clients in this edition of The Mobile Minute.

 Channel Insights Social

  • NetBase Report: Facebook inspires style decisions for 56% of fashion-driven women
    • 56% of fashionistas and 72% of social shoppers said that the social network inspired fashion decisions in at least one product category.
    • 62% of fashionistas and 64% of social shoppers consult consumer opinions on online message boards or blogs for help or inspiration.
    • Pinterest influences 27% of fashionistas’ buying decisions of special occasion clothing, costume jewelry and casual clothing.
    • Instagram skews in a younger demographic, as it inspires decisions in at least one fashion category for 42% of women 18-29 years old.
  • Bloomberg: Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each
    • Facebook would let marketers buy their way directly into a person’s feed with a 15-second pitch.
    • Facebook members won’t see a spot more than three times in a given day.
    • Depending on how large an audience an advertiser plans to reach, the ads will range in price from $1 million to about $2.5 million a day.

Search

  • Google: Google Changes How AdWords Quality Score Is Reported
    • The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience.
    • As the way quality score is calculated isn’t changing, ad performance won’t be affected by the new reporting.
    • So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.
  • MediaPost: Google Secures Patent For Social Search
    • Google was recently granted a patent from the United States Patent and Trademark office supports filtering social search results.
    • The technologies are related to searching for something, receiving query results and identifying content generated by one or more social network users.
    • It also identifies search results linking to digital content stored in one or more computer-readable storage media.

Mobile

  • Forrester Report: Get To Know Mobile Tactics: Tools And Technology: The Mobile Marketing Playbook
    • Forrester released a new report that discusses mobile-specific tactics that marketers can employ to better engage with mobile-savvy and connected consumers. Mobile tactics include:
    • Mobile Apps – Apps can offer always-accessible branded content without relying on connectivity, a more contextually relevant experience by tapping into the devices hardware and software, and richer content.
    • Geosocial Apps – Geosocial apps (location-based social networks) can help increase in-store visits, your brand’s visibility, and consumer word of mouth by connecting people with their locations and with their friends.
    • 2D Bar Codes – The 2D bar code provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones.
    • Audio Fingerprinting – Audio fingerprinting aids the multiscreen experience. While check-ins and co-viewing apps are a piece of the puzzle, today, audio fingerprinting offers a promising solution that reduces barriers to marketing effectiveness through automatic sound detection.
    • PFX employees can access the full report here.

Thanks for your time! Planning & Strategy Team                


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