Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social

  • Facebook Gives People New Ways to Control of Their Newsfeed
    • People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week.
    • The update means Facebook will put more of a filter on the content you see from friends or brands you “turn down,” ideally making sure that only their most relevant or compelling posts show up on your screen.
    • For marketers, the main implication is that it’ll be easier for people to keep tabs on oversharing — and punish brands for poor posts.
  • Instagram Launches A People Discovery Tab To Fill Your Feed With Fresh Creators
    • Instagram launched a second “People” Explore tab that highlights great Instagrammers and three of their recent pics. Instagram also now lets you edit old captions in case you had a typo or want to be more poetic.
    • By highlighting these creators and helping them build a following, Instagram could piggyback on people’s desire to come back again and again to see the latest shot from their favorite star photographer.
    • Everyone won’t be seeing the same accounts, so specific users won’t suddenly rocket to stardom like in the early days of Twitter’s Suggested User List.
    • Instead, Instagram is using algorithms to spread the suggestions around rather than playing favorites.

Search

  • S. Marketers To Spend $103 Billion On Interactive Media By 2019
    • Overall, marketers in the U.S. will spend more than $103 billion on search, display, social media, and email marketing by 2019.
      • Growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend.
    • During the next five years paid search and organic optimization will top $45 billion by 2019.
    • Forrester points to an increase in click rates by 20% between Q1 and Q2 in 2014 for product listing ads (PLAs) — directory results based on product feed data that had been gratis prior to May 2014.
    • The report does call out that mobile accounts for 66% of the growth in interactive spend during the next five years.
    • Investment in mobile for smartphones and tablet search, display, and social media will top $46 billion by 2019.
  • Yahoo to acquire video-ad firm BrightRoll for $640M
    • Mayer said the purchase would “dramatically strengthen” Yahoo’s video advertising platform by giving marketers an easy way to buy video ads, in real time, across many sites.
    • BrightRoll allows marketers to target ads by age, geographic area and other traits.
    • Yahoo has made video a crucial portion of its strategy to attract more users to its websites and mobile apps.
    • The company has also sought to improve its position as an advertising network, delivering targeted ads on other companies’ websites and apps.

  Thanks for your time! Planning & Strategy Team


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