Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Social

  • Pew Research: 72% of Online Adults are Social Networking Site Users
    • Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13% in the spring of 2009 to 43% now.
    • The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.
    • Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.
    • 80% of Hispanics use social networking sites, which is more than any other demographics.
  • Nielsen Study: Higher Tweet Volume Drives TV Tune-In 29% of the Time
    • Nielsen found that related tweets caused significant changes in the TV rating.
    • A rise in live TV ratings drove up the number of tweets about the programming among 48% of the episodes sampled.
    • An increase in the volume of tweets drove up live TV ratings in 29% of the episodes included in the study.

Mobile

  • Mobile commerce poised to break records again this holiday season
    • On Black Friday alone last year, mobile accounted for 16 percent of online sales.
      • This year, the number could exceed 20 percent and significantly higher for individual retailers, such as those in the flash sales category where mobile sales already top 50 percent on certain days.
    • The checkout process is being streamlined so that mobile users can easily complete a purchase without having to fill in multiple screens.
    • For a growing number of retailers, this means adding one-click checkout options.
    • Mobile is helping to drive the trend toward earlier promotions as users begin their product research via their smartphones when they have a few minutes to spare.
  • Instagram Update Brings Much Needed Video Importing, Straightening, And Android 4.0 Support
    • Instagram has rolled out version 4.1 of their app for Android and iOS users. The update focuses on three things:
      • Video Importing, complete with basic video editing allowing for clips to be trimmed and tweaked before being thrown into the mix.
      • Android 4.0 (Ice Cream Sandwich) Support.
      • Auto-Video Straightening: If your video came out a bit crooked, you can now fix its skewing with just a few clicks.

Search

  • MOZ: The 2013 Local Search Ranking Factors
    • The most influential general ranking factors, according to the survey experts, include:
      • Place Page Signals (proximity, having a keyword in the business name, etc.)
      • On-Page Signals (keyword in title tags, domain authority, etc.)
      • External Location Signals (citations from other sites, name/address/phone consistency, etc.)
    • The top local factors were some of the same that they’ve been in past years

Global Insights APAC

  • Australia B2C Ecommerce: Multichannel Shoppers Drive Retail Trends
    • More than three-quarters of Australia’s internet users will buy items via online and mobile channels this year.
    • eMarketer estimates that business-to-consumer (B2C) ecommerce sales in Australia will increase at a 6.07% compound annual growth rate (CAGR) between 2011 and 2017, reaching $32.56 billion by the end of our forecast period.
    • Digital sales in Australia are spread across many categories, with travel, entertainment, apparel and other items among the most common purchases.
    • PFX employees can read the full report here.

Thanks for your time! Planning & Strategy Team


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