Will You Be Google Mobile-Ready by April 21?


On April 21st, Google will expand “mobile-friendliness” as an organic ranking signal, which is expected to have significant impact on mobile search rankings.

To sustain mobile traffic levels, now more than ever, you must make it easy for people to discover relevant content, optimized for their devices.  Brands need to ensure they are ready for this change, as well as the broader future of mobile. Performics predicts that by the end of 2015, mobile search volume will outpace desktop.

Here’s the Deal…

Google will assess your mobile experience (and use it to influence organic search rankings) by looking at the below considerations. We also expect that, in the future, paid search Quality Score and rank will incorporate similar factors:

mobile ranking factors

Mobile 911: Solutions for Organic & Paid

Follow our mobile site best practices to be fully prepared for April 21. In particular, keep these Performics solutions in mind near term and longer term:

mobile solutions for algorithm update

Contact Performics today to talk to a mobile experience expert.


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