Bing Teams Up with the Intent Lab to Add Deeper AI-Powered Insights to Search

Marketers using Bing Ads can now learn what customers are thinking at each stage of their online journey through a new strategic partnership between Microsoft and the Performics Intent Lab. Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications that studies the motivations behind consumer purchasing behaviors.

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