Performance Marketing is becoming the centerpiece of all media and content for brands. Performics buys media, creates content and optimizes brand experiences to business outcomes, across the entire consumer decision journey.
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63% of holiday shoppers start their journeys on commerce marketplaces like Amazon, according to new research from Intent Lab, a partnership between Performics and Northwestern University Medill School Chicago (Dec. 10, 2019)—As brands compete this […]
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With Christmas fast approaching, UK retailer Next and Zenith UK looked into some of the funniest things people search for on Google during the festive period. Using search data from Google from September 2015 to […]
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The Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you up-to-date with the latest SEO industry news, trends, and events—all in an easy-to-read, summed up format. See below for […]
Read MoreMore than a third of consumers begin holiday searches, make purchases 1-3 months in advance according to the Intent Lab @performics @MedillSchool http://bit.ly/2E7MdBV @lauriesullivan
Mediapost Predictions 2020: search, performance marketing, video, programmatic. Performics Burcu Agma, VP Planning & Insights predicts that consumer signals from performance channels will be an actionable Behavioral Insights Machine in 2020 http://bit.ly/2t8Kr1i @lauriesullivan
Trust, privacy and seamless shopping experiences will make or break it for brands this holiday season, according to new @Performics #IntentLab data:
It's that time of year again: #holiday shopping season. Do #brands know what #consumers really want? Here's a hint to win them over: aligning w/ their needs & intentions. @PublicisMedia's Intent Lab has the story. https://bit.ly/2PvnUmJ
