Posted by Performics
What’s the big deal with tablets? Are your customers using tablets? And are your customers likely to interact with your display and cost-per-click (CPC) ads on tablets? Performics created a research report (1) highlighting the rise of tablets, (2) analyzing what your customers are saying about tablets on the social networks and (3) describing exactly how tablet users are interacting with advertising. The report also outlines the advertising implications of tablets and explains why marketers should think of tablets as a distinct device from smartphones.
Download the full Tablet Revolution Report July 2011 (PDF)