Chikli joins Perfomics from her current role as Chief Operating Officer Publicis Media, Greater China, where she had been for three years.
Previously, Mykim was Chief Executive Officer for ZenithOptimedia Group China for two years, and before that held the senior roles of Chief Operating Officer and Chief Innovation Officer.
Before her move to China, Mykim was Chief Executive Officer Performics France with a remit to develop the digital and performance marketing activities. This role, which Mykim held for two years, helped to position the Groupe at the forefront of the necessary transformation for talent and clients alike.
Mykim joined ZenithOptimedia France in 2005 and was promoted to Managing Director by 2009.
Mykim is a loving mother of a 20-year-old boy and an 18-year-old girl. She practices and teaches yoga to balance her life and energy.