Since 2005, Craig’s interest in developing and scaling large client programs and company-wide processes has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig oversees worldwide operations and orchestrates product, sales, marketing and operations to accelerate growth while keeping leadership aligned and in lockstep. As a key member of Performics’ global leadership team, Craig oversees corporate strategy and priorities while leading strategic initiatives to create, capture and convert business opportunities. To deliver industry-leading solutions, the Performics Global Operations team harnesses Performics’ innovative culture to build systems that empower employees and drive continuous improvement.
Craig earned a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in English from the University of Iowa. Prior to Performics, Craig worked at Jacobs & Clevenger and J. Walter Thompson.
In addition to spending time with his family, Craig enjoys travelling to new places, trying new foods and attempting to replicate restaurant dishes at home without a recipe.