Win is one of the first truly integrated media experts, seamlessly planning and managing both offline and digital media. She started her career in ZenithOptimedia and eventually moving to Performics in 2014 to focus more on digital-skewed accounts.
While being performance driven now, it doesn’t stop her from planning multi media channels strategies, seamlessly transitioning between offline and digital, when the situation calls for it. She has comprehensive experience in leading regional and global accounts across various industries such as travel and hospitality, automotive, and technology to name a few.
Win reports to Publicis Media Singapore CEO and is focused in the smooth operations of the agency while ensuring that Performics unique culture and ways of working is embedded in every team member.