Cassandra (Cassie) originally joined Performics in June 2006 as part of DoubleClick, eventually seeing the organization through change in the sale to Google and subsequent sale of the search practice to Publicis Groupe in 2008. In February 2010, Cassie took on a new role within the Groupe, joining the VivaKi Nerve Center, later becoming VivaKi, and helping to build and support that organization. Cassie rejoined Performics in May 2016 under the newly formed Publics Media organization and leads the Talent practice for both Performics and the Data, Technology & Innovation Practice (formerly VivaKi). Prior to Performics, Cassie spent a couple of years teaching in the Chicago Public Schools and also spent several years in benefits working at Mesirow Financial and what is now Aon Hewitt.
Cassie earned a Master of Education in elementary education from DePaul University and a Bachelor of Science in Financial Planning and Counseling from Purdue University. She was an active member of Zeta Tau Alpha sorority at Purdue.
Cassie enjoys playing tennis, bowling, traveling and spending time with her husband Ryan and their dog Bull.