Kyle Jackson leads Performance Services, the combined performance content and media divisions within Performics, as well as the Performance Practice teams across Publicis Media brands. Prior to this role, Kyle was the Head of Performance Marketing at Spark Foundry. Kyle created and developed Spark’s Performance Practice, bringing leadership across paid search, paid social, SEO and ecommerce. He was vital to the agency’s growth, and expanded the practice 100% year-over-year for 7 years. Kyle joined Publicis Groupe in 2006 and has spent many years working in search and social, educating clients on the importance of the channels and what they can do for their business. He led the Spark Performance Practice Team to win the Bing Agency Award for Global Agency of the Year 2017, and was also awarded the Bing Agency Award for Executive of the Year in 2018. Prior to Publicis Groupe, Kyle worked at Resolution Media in Data Analytics and Development.
Kyle is a graduate of Purdue University in the Advertising program. He was a competitive swimmer on the NCAA Division 1 Purdue Men’s Swimming Team, competing with the top talent in the U.S. Swimming instilled Kyle’s work ethic and passion for building high performing teams. In his spare time, he still swims with a training group of former competitive swimmers, enjoys spinning classes, cooking and international travel.