Ryan Sullivan is Chief Strategy Officer at Performics, leading the agency’s solutions and services development processes and strategic planning efforts. Ryan works across teams and disciplines within the agency and aligns partner, agency and broader Publicis Groupe initiatives to bring innovative and leading performance marketing solutions to clients. His focus areas include partnerships; joint business planning; mergers and acquisitions; and commerce/retail media. Ryan also works with some of Performics’ top clients as a channel advisor and performance marketing expert.
Ryan joined Performics in 2008 as an organic search specialist, writing technical recommendations for several leading brands. He went on to take leadership positions in operations, business development and client management before joining the U.S. Executive Team in 2014 and launching the Performance Services division in 2016. Prior to his current role, Ryan led strategy, planning, execution/buying, production and partner management across all performance media and content disciplines, as well as coordination with the agency’s other major practice areas in the U.S. and beyond.
Ryan earned his Bachelor of Science in computer science from Pennsylvania State University with minors in Business and Information Science.
He is an avid skier, quotes Jurassic Park, uses a fake Christmas tree and won the Best Attitude Award for his terrible play on the 1997-98 St. Anne Cardinals basketball team.