Head of Performics Practice at Publicis Media Russia
Alexander’s set of responsibilities within Performics includes both internal and external cooperation with brands and practices, implementation of financial planning among Paid Search, Paid Social, CPA/CPI and Biddable Video campaigns, new performance business development, and new product launches. Alexander works to develop synergy between Performics, Content and Data, Technology & Innovation Practices.
Since 2016, Alexander has been bringing efficiency in workflow and client service. He has working in the advertising industry for 12 years. Originally, his career started as a performance marketing manager and within three years he was appointed Sales Director. Alexander has joined Publicis Media with a previous background at iContext and MGCom.
Alexander spends his free time with his wife and two smart Cairn Terriers.