Ad:Tech San Francisco Features Daina Middleton

Did you watch Daina Middleton’s inspiring talk at ad:tech San Francisco? Middleton shared a few insights on how an organization can engage a “Nurturist” perspective by understanding two key themes of change : 1) how Participant expectations have changed, and how 2) marketing and organizational approach must be changed. If you weren’t able to attend then take a moment to watch the full presentation now. “…all companies are starting to recognize that how they go about doing things is just as important or may be more important than what they do.”

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