Activation of Affiliate Marketing Strategy to Increase Online Sales for Kiehl’s
Performics was tasked with increasing Kiehl’s sales in Spain by 60% year-over-year (YoY), aligning search and affiliate marketing. A key challenge was creating incentives for affiliates without aggressive discount offers.
Using two affiliate platforms, Performics created an exclusive voucher for affiliates including:
- Free shipping
- Free luxury samples
- 15% discount to users that join in the next 48 hours
- 20% discount one day in June and October
To further incentivize affiliates, we sent gift baskets to the top affiliate seller each month, and each affiliate received personalized presentations with their Kiehl’s sale standings.
Through strategic planning of incentives and offers, Performics was able to position affiliate marketing as the second largest source of online sales for Kiehl’s, following search marketing.