Head of Performics Russia & Development Director of Publicis Media Russia
Alexander has been involved in digital advertising since its formation in Russia in the early 2000s. He started his career at BBDO Moscow, then worked at AdWatch (the agency later became part of Isobar/Aegis). In 2007, he became one of the partners at Mobile Direct – a local mobile advertising technology start-up. In 2010, he joined Mail.ru Group (one of the key players in the Russian digital market) where he was leading mobile advertising department at first and later was responsible for the development of several advertising products based on programmatic and video inventory.
Alexander started to work at Publicis Groupe as Digital Business Development Director of VivaKi Media Exchange in 2016. Since June 2016, he is the Head of Performics Russia and the Development Director of Publicis Media Russia.
Alexander plays football at the agency team and has two children.