Post by Anne McCarthy, Associate Media Manager with insights from Mary Kate Fritzsche, Senior Media Manager
Remarketing is a common tactic used by brands aiming to reach today’s multichannel consumers. New developments in remarketing are emerging, allowing advertisers to send consistent and personalized messaging to the right consumers at the right time.
Typically, a conversion takes multiple visits. Remarketing gives advertisers the chance to target past visitors and deliver relevant ads based on their actions and intent. Additionally, it’s important to understand the connection between data, inventory and strategy because when all of these elements come together, advertisers have the ability to capture the right customer’s attention. And through search, display and programmatic, we are able to do just that. To properly replenish search and remarketing user pools, it’s imperative to launch and scale out mid- and upper-funnel tactics to reach relevant users and drive them down the path to conversion.
It’s happened to all of us: we click a display or video ad and for days, the same ad appears wherever we go.
Advertisers can implement sequential messaging where the user is served with a new, customized ad based on intent and previous interactions. Sequential messaging gets the right content to the right people at the right time. It also allows advertisers to display a different creative, message and call-to-action at various points in the consumer journey. Here are the some options for running sequential messaging:
To learn more about sequential messaging, please contact Performics today.