Post by Bailey Allen, Media Manager
With all the recent buzz around Facebook LIVE’s new updates, it has left users wondering which approach is more beneficial: Twitter’s Periscope or Facebook LIVE.
Either platform can be beneficial, depending on the type of campaign a brand is running. Facebook LIVE, Facebook’s live streaming tool, was launched last year, but was just opened to iPhone users in early April, with Android users following soon. The app allows users to create their own live broadcast, respond to comments and see users’ reactions. Twitter’s Periscope is very similar, except that it’s entirely separate from the Twitter app, whereas Facebook LIVE provides an in-app experience for users.
APPROACHES & OPPORTUNITIES for BRANDS
Brands should have a detailed understanding of both platforms before making a sound decision on which to use for their campaign.
Also, Twitter’s real-time feed shows Periscopes in the order that they were recorded. However, a long video might be knocked down on the feed so that users can only find it if it’s been retweeted. Twitter relies on amplification by viewers. Twitter and Periscope are both live stream platforms.
To conclude, both platforms work well; it just depends on what type of campaign a brand is looking to launch. Twitter’s Periscope can reach a wide amount of people, but Facebook LIVE allows brands to reach consumers who are actively interested in the branded product and have expressed previous interest. Facebook LIVE allows viewers to re-watch the videos whenever they want, whereas Periscope pushes a sense of urgency, requiring viewers to watch the videos within 24 hours.