Post by Brett Wagner, Senior Media Manager
Today, social media is ubiquitous and it seems every social networking platform is looking to monetize its services to become another channel for marketers to reach their customers. One platform in particular that is positioned to make some waves in the advertising space is Pinterest. If you are a foodie searching for a new recipe, or fashionista looking to spruce up your wardrobe, you’ve undoubtedly spent some time on Pinterest.
With an abundance of content around all types of categories, Pinterest ads have the potential to reach users across all demographics. Similar to other social platforms offering advertising services, Pinterest has a proprietary user interface (UI) which allows marketers to build out, launch and manage their advertising campaigns.
LAUNCHING PINTEREST ADS
Here is what brands can expect once they are ready to dive into the Pinterest UI and launch a Promoted Pin:
While Pinterest’s UI has many strengths, there are areas that could be improved to help advertisers run the most effective Pinterest campaigns and increase investment on the platform:
EXPECTED UPDATES from PINTEREST
Similar to all social platforms in their early-stages of advertising capabilities, Pinterest is definitely still working out the kinks- but seem well aware of their limitations. Don’t be surprised if these are resolved within the very near future. Despite some of the UI limitations, Pinterest is a viable option to raise awareness or drive site traffic across many verticals.