Max Crowe

Peformics today released its fifth month of consumer behavior findings from its "2009 Online Buyer Economic Trend Study."

As the year continues, there is a steady month on month decline of those who expect their household economic situation to improve this year – down to just 14 percent in August from 30 percent in April.

Consumers also continue to make cut-backs. Key money-saving tactics from the August study include:

  • 64 percent of respondents say they stick to a budget to control impulse spending
  • 50 percent of respondents use shopping comparison websites or search online for best prices
  • 52 percent of respondents say they only purchase sale items as a means to save money

In regards to economic information and news items:

  • 65 percent of respondents gather their economic news from online sources
  • 1 in 5 respondents searched online for information about the recent "Cash for Clunkers" program
  • 15 percent of respondents searched online for news on the rise of existing home sales in the U.S.

For the fifth consecutive month, 8 in 10 respondents somewhat/strongly agree that the recession will have a lasting impact on saving and spending habits.

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