Max Crowe

Dilbert.com

Posted by Chris Costello, Senior Manager, Digital Research

 

I don't know if the story of how computer accessory maker Belkin posted fake product reviews to the Internet happened before Scott Adams penned this strip (also shown above)– cartoonists typically work at least a few weeks in advance — or if it's just a happy coincidence. Either way, I take it as evidence that Reputation Management may be as big a story for marketers in 2009 as Social Networks and Online Video. And, of course, 2009 will be the year for mobile marketing, because every year is going to be the year for mobile marketing.

Then again, Reputation Management also made the news when a California dentist sued two people over Yelp reviews.

February 4, 2009

Reputation Management Goes Mainstream

Posted by Chris Costello, Senior Manager, Digital Research   I don't know if the story of how computer accessory maker Belkin posted fake product reviews to […]
February 3, 2009

Super Bowl Advertiser Search Marketing Blunders

Posted by Dan Malachowski, Product Marketing Manager (Search and Performance Media) The large majority of Super Bowl advertisers came through in supporting their $3 million dollar […]
February 2, 2009

Nonprofits Can Benefit from Your Search Expertise and Google AdWords Grants

Posted by Dave Strong, Search Analyst While history may suggest that a weakening economy has little effect on nonprofit organizations, anecdotal evidence of our current situation […]
January 30, 2009

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         MSN: Paid search tips for Valentine’s Day. ·         Yahoo! beats expectations: search strong. ·         Google makes […]

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