Max Crowe

Posted by Natalie Brumley, Product Marketing Manager (Paid Search)

Cabela’s wanted to expand their physical store presence.  In 2008, online and catalog sales were relatively strong, but driving traffic to their physical store locations was a challenge.   Performics found an opportunity to test the ability of paid search to drive offline traffic.  Cabela’s stores were planning a Memorial Day sale, and Performics proposed running a search campaign to encourage consumers to print out Cabela’s coupons and redeem them in store.  Coupon retrieval and redemption rates were considerably high.

Download the Cabela's Case Study.

January 6, 2009

Cabela’s Pushes Online Traffic to Offline Stores During Key Holiday Event

Posted by Natalie Brumley, Product Marketing Manager (Paid Search) Cabela’s wanted to expand their physical store presence.  In 2008, online and catalog sales were relatively strong, […]
December 30, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         Inside AdWords’ Top 10 posts of 2008. Other Topics of Interest: ·         comScore: YouTube tops Yahoo! […]
December 19, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         Google’s countdown to 2009. ·         Yahoo!: Getting the most from paid search in the bad economy. […]
December 18, 2008

Holiday Sales Starting to Slow

Posted by: Chris Costello, Senior Manager, Digital Research   When we last left our holiday season already in progress, a strong surge in sales on both […]

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