Max Crowe

Posted by Natalie Brumley, Product Marketing Manager (Paid Search)

iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, traffic and brand awareness.  Performics’ experts restructured the campaign and updated keywords to drive sales and revenue from targeted consumers in both markets. Results of the revamped program include a U.S. paid search sales increase of 121% YOY and a Canadian sales increase of 280% YOY.

Read the full iRobot case study here.

September 22, 2008

Performics Grows iRobot’s Paid Search Program

Posted by Natalie Brumley, Product Marketing Manager (Paid Search) iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, […]
September 18, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst Google has Been Busy This Week: ·         Google Quality Score improvements are being rolled out.  Get the scoop.Take […]
September 16, 2008

The Scoop on Google’s Recent Quality Score Enhancements

Posted by Stephanie Norman, Manager, Strategic Partnerships Google is in the process of replacing their static per-keyword Quality Scores with a new system. Now, each time […]
September 11, 2008

Promoting Video Via Paid Search

Posted by Dan Malachowski, Product Marketing Manager In his September Search Engine Land video byline, Performics’ Director of Natural Search, Eric Papczun, takes a look at […]

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