Max Crowe

Posted by Stuart Larkins, Senior Vice President, Search

In my Chief Marketer column last month, I introduced findings from our latest batch of search usage and behavior research on the tweens (10 to 14 year olds) demographic segment. This segment consists of Internet power users who indicated at a whopping 83 percent that they spend an hour or more online per day. Stats such as that caught the eye of the New York Times and shortly after the column was published, I had a conversation with the Times’ Alex Mindlin to discuss more of our study’s findings on tweens’ Internet usage. Check out this week’s “Drilling Down” column to learn more about Performics tweens’ research.

August 25, 2008

Performics’ Research in the New York Times

Posted by Stuart Larkins, Senior Vice President, Search In my Chief Marketer column last month, I introduced findings from our latest batch of search usage and […]
August 22, 2008

How Google’s Increased Search Engine Customization Affects SEO

Posted by Sam Battin, Senior Search Specialist (Natural Search) You may have noticed that Google is now, in some cases, customizing search results based on recent […]
August 20, 2008

The 4 Pillars of Natural Search- Pillar #4, Distribution

Posted by Sam Battin, Senior Search Specialist (Natural Search) Distribution has to do with controlling the largest possible amount of real estate on search engine results […]
August 18, 2008

Segmenting a Paid Search Campaign by Success Metrics

Posted by Jason Pope, Senior Manager, Search Marketing When it comes to paid search campaigns, one size does not fit all.  Keywords all perform differently and […]

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