Max Crowe

At Performics, we're leveraging analytics to construct strategies to achieve holistic (paid + organic) search performance.  The below case studies illustrate how OneSearch testing and learning can answer questions like:

  • What’s the optimal mix of paid and organic search?  How do we properly diversify traffic sources to avoid overexposure to organic search volatility?
  • Can we boost paid search position to maintain lead/sales volume if organic position falls?  Can we drop paid search position for keywords that rank highly in organic search and still achieve our goals?
  • Does dominating the SERP in both paid and organic boost traffic, sales/leads & brand awareness at an efficient cost?

Take a look at the below presentation to see how we're using a "test and learn" OneSearch approach for our clients:

July 3, 2012

Performics OneSearch (Paid + Organic) “Test & Learn” Case Studies

At Performics, we're leveraging analytics to construct strategies to achieve holistic (paid + organic) search performance.  The below case studies illustrate how OneSearch testing and learning […]
July 2, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Facebook’s New Mobile Targeting: Initial Results Show Performance Gains At […]
June 26, 2012

Facebook Offers & Mobile Newsfeed: Retailer Case Study

Posted by Christine Hickey and Justin Sadowski, Performance Innovation One of Performics’ large retail clients sought to promote sales using multiple Facebook ad opportunities.  Through the […]
June 25, 2012

Facebook’s New Mobile Targeting: Initial Results Show Performance Gains

Posted by Christine Hickey and Justin Sadowski, Performance Innovation At the beginning of June, Facebook began allowing advertisers to separately purchase News Feed desktop and mobile […]

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