Max Crowe

Posted by Ryan Hornacek, Analyst

During the week of 12/4 to 12/10, our aggregate group of retailer clients spent 43% more on paid search than they did the same week in 2010, gaining 53% more YoY clicks.  Although spend was still up 43%, this is the lowest YoY spend increase we’ve seen this holiday season since the week of 10/16–10/22 (where spend increased 38%).  This shows that retailers have tapered-off spend increases after huge YoY increases during Thanksgiving, Black Friday and Cyber Monday.   However, we do expect retailers to make major spend pushes in the coming week, especially on Free Shipping Day. 

Additionally, we’ve now seen two consecutive weeks of lower YoY CPCs.  During the 12/4 to 12/10 week, CPCs were 7% lower than the same week last year.  It will be interesting to see whether CPCs remain low as competition heats up again on Free Shipping Day.  The below charts and graphs show YoY trends in clicks, spend and CPC:

Holiday Retailer Paid Search Metrics_6
Clicks
Spend
CPC

Bookmark and Share

December 14, 2011

Post-Cyber Week Paid Search Metrics Remain Strong; YoY CPCs Fall for Second Consecutive Week

Posted by Ryan Hornacek, Analyst During the week of 12/4 to 12/10, our aggregate group of retailer clients spent 43% more on paid search than they […]
December 14, 2011

Holiday Spending to Date Rises Year-Over-Year

Posted by Cristina Lucero, Research Associate Online retail spending has seen a big year-over-year jump this holiday season to date.  According to comScore, retail e-commerce spending […]
December 13, 2011

Emerging Holiday Trends: Social Shopping

Posted by Cristina Lucero, Research Associate Black Friday and Cyber Monday have come and gone, but many people still have shopping lists to finalize.  Getting every […]
December 12, 2011

Holiday Wish Lists: Gadgets

Posted by Cristina Lucero, Research Associate This year, many holiday wish lists include gadgets like smartphones, TVs, tablets, Blu-ray players, 3-D TVs and desktop computers.  Of […]

Performics Newsletter

[raw]



[/raw]