Max Crowe

Performics’ analysts have been crunching Black Friday numbers and findings include:

  • Thanksgiving Day saw the biggest increases in activity: paid search spend up 128% and clicks up 87% year-over-year
  • Black Friday saw paid search spend up 120% and clicks up 65% YoY
  • CPCs steadily increased throughout the week, rising 34% YoY on Black Friday
  • Mobile was over 20% of Google paid search clicks on Thanksgiving Day and Black Friday. Performics predicts that mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011.

Matt Miller, SVP of Strategy & Analytics noted, “While the effects of the recession are not over for retailers, we take the increased search activity as an indicator of pent-up demand for goods this holiday. However, the new post-recession shopper is researching online and on their mobile devices more than ever, to find the right combination of quality and price. Many of our clients this year took advantage of the early opportunity and increased their budgets accordingly to capture this demand.”

Dan Parks, Associate Director, Strategy & Analytics said, “We’ve never seen such clear evidence that searching for holiday shopping is happening earlier and earlier each year. Clicks are up significantly, and we saw a very significant increase in the percentage of clicks from mobile devices indicating true cross-channel shopping. In fact, recent data from Performics’ 2011 Social Shopping Study indicates 62% of people conduct competitive price searches on a mobile device while in a retail location. Retailers with strong mobile websites are in a good position to engage and convert shoppers who are on the go.”

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November 28, 2011

Thanksgiving & Black Friday Paid Search Performance: Spend & Clicks Rise Significantly

Performics’ analysts have been crunching Black Friday numbers and findings include: Thanksgiving Day saw the biggest increases in activity: paid search spend up 128% and clicks […]
November 22, 2011

Mobile Paid Search Share to Skyrocket in December; Remains a Significant Bargain

Posted by James Beveridge, Sr. Analyst Performics has updated its mobile benchmarks in anticipation of the holiday weekend and upcoming major shopping events.  We’re happy to […]
November 22, 2011

Holiday Paid Search Spend Up 79% YoY; CPCs Stabilize

Posted by Ryan Hornacek, Analyst For the last 7 weeks, we’ve seen major year-over-year paid search spend increases for our aggregate group of retailer clients.  Leading […]
November 21, 2011

A Social Holiday

Posted by Cristina Lucero, Research Associate Many retailers are turning to social media to further engage participants this holiday.  This is because 44% of shoppers plan […]

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