Max Crowe

On Monday, September 8th, Performics took the stage at the Godfrey Hotel in Chicago, IL, to participate in the Yahoo! Search Ad Challenge. The three person Performics team was tasked to address a business challenge using a search ad and compete against other local agencies: Performics presenters included Lauren Claps, Jesse Stepniewski and Lea Anderson. Additional employees from Performics Chicago attended the event and cheered on their team including SVP of Performance Media, Beatriz Fernandez de Bordons and Chief Operating Officer of Performics – Worldwide, Craig Greenfield. After 2 hours of presentations, the Performics team was awarded “People’s Choice” prize- voted on by the audience. Check out photos of the team in action and celebrating their well-deserved win! Yahoo Ad Challenge_3 Yahoo Ad Challenge_2 Yahoo Ad Challenge_1    

September 10, 2014

Performics Team Wins “People’s Choice” Award at Yahoo! Search Ad Challenge

On Monday, September 8th, Performics took the stage at the Godfrey Hotel in Chicago, IL, to participate in the Yahoo! Search Ad Challenge. The three person […]
August 27, 2014

Google Incorporates Website Security into Organic Rankings: Performance Implications

Google’s most recent update will reward secured HTTPS sites (sites with SSL certificates that protect against data interception) with a slight increase in organic rankings. The […]
August 18, 2014

Google Announces Exact and Phrase Match Update: Engine to Remove Opt-Out of Close Variant Matching for Advertisers

Google recently announced an upcoming change to its keyword matching options for advertisers: impacting only exact and phrase match keywords, advertisers will no longer be able […]
July 31, 2014

Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic SERP

Gone are the days when finance brands could optimize poor content to rank highly in organic results. SEO has given way to Performance Content—the art and […]

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