Max Crowe

Social networks are changing the way people participate with brands, resulting in new opportunities for companies. Performic S-Net social study category reports highlight findings specific to 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare/pharma, household, magazines/newspapers, non-alcoholic beverages, personal care, restaurants, sports related, telecommunications and travel.

S-Net used a 30-minute online survey to collect information from 2,997 U.S. respondents who access at least one social network weekly. The social media study responses were compiled, analyzed and trended against data in two waves in 2010 and 2011. The objective of this study was to determine how various segments of users participate with social networks in their daily lives, specifically with regard to the purchase process for different types of products and in relation to other media channels.

 

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August 8, 2011

Performics Social Media (S-Net) Category Study

Social networks are changing the way people participate with brands, resulting in new opportunities for companies. Performic S-Net social study category reports highlight findings specific to 18 […]
August 4, 2011

TREND: Google Hotel Finder

Hotel searching just got easier.  User-friendly and convenient, the Google Hotel Finder helps searchers find exactly what they’re looking for.  Using Google Maps and Google Reader-type […]
August 4, 2011

Social Media Impact Study: Majority Think Voicing Opinions on Social Networking Sites Can Influence Brand Business Decisions

 Educational institutions, sports and entertainment top list of most discussed categories on social networking sites CHICAGO – Performics, the performance marketing agency owned by Publicis […]
August 2, 2011

Performics Weekly Research Recap

Posted by Cristina Lucero and Christina Mannarino, Performics Research & Insights Team Highlighted below are emerging trends and insights from the week of July 25, 2011: […]

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