Max Crowe

Posted by Performics

What’s the big deal with tablets?  Are your customers using tablets?  And are your customers likely to interact with your display and cost-per-click (CPC) ads on tablets?  Performics created a research report (1) highlighting the rise of tablets, (2) analyzing what your customers are saying about tablets on the social networks and (3) describing exactly how tablet users are interacting with advertising.  The report also outlines the advertising implications of tablets and explains why marketers should think of tablets as a distinct device from smartphones.

Download the full Tablet Revolution Report July 2011 (PDF)

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July 25, 2011

A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads

Posted by Performics What’s the big deal with tablets?  Are your customers using tablets?  And are your customers likely to interact with your display and cost-per-click […]
July 21, 2011

TREND: Interactive Preview Windows in Natural Search

Have you ever clicked on a link on a search engine results page only to discover that the site is not at all what you wanted? […]
July 19, 2011

Performics Weekly Research Recap

Posted by Cristina Lucero and Christina Mannarino, Performics Research & Insights Team Highlighted below are emerging trends and insights from the week of July 11, 2011: […]
July 18, 2011

Mobile Now 12% of All Paid Search Impressions; Tablets 2% of All Impressions

Posted by James Beveridge, Senior Analyst Performics has aggregated AdWords mobile paid search impression, click and cost-per-click (CPC) data for our clients during the first half […]

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