Max Crowe

Challenge: A large financial client sought to expand reach of brand and top performing generic keywords through a new rich ads initiative. While looking to expand its customer base, our client hoped to attract new customers with a high customer lifetime value (CLV). This client was already taking advantage of Google opportunities like search companion, Google Display Network (GDN) and search remarketing. Solution: Performics turned to Yahoo! Stream Ads to run rich native ads. Stream Ads are ads that blend into the content stream for users on Yahoo.com, Yahoo! News, Yahoo! Sports and more: Stream Ads Case Study 1Leveraging best performing ad copy for both brand and generic keywords, Performics constructed Stream Ads campaigns to advertise a suite of products proven to attract prospects with a high CLV. Performics launched a three-month test to compare Stream Ads to GDN performance. Results: After running for three months, Stream Ads experienced impressive results:

  • Spend: Compared to GDN, Stream Ads spent 42% less at a 55% lower cost-per-click
  • Ad performance: While Stream Ads saw 55% less impressions than GDN, ad performance drove a 186% higher click-through rate, resulting in 30% more clicks
  • Conversions: Stream Ads generated 51% more applications with a 16% higher conversion rate

Stream ads case study 2

June 9, 2014

Performics Harnesses the Power of Yahoo! Stream Ads to Efficiently Grow Conversions at a Lower Cost

Challenge: A large financial client sought to expand reach of brand and top performing generic keywords through a new rich ads initiative. While looking to expand […]
June 5, 2014

Father’s Day: Search Engine Trends & Insights for Advertisers

It’s Dad season. Father’s Day is around the corner and sons, daughters, wives (and maybe even pets?) are turning to search engines to find the perfect […]
May 29, 2014

Google’s Panda 4.0: Implications, Defenses & Opportunities for Organic Search Marketers

On May 20th, Google announced a major update to its existing Panda organic search algorithm, called Panda 4.0. The Panda algorithm was first announced in February […]
May 27, 2014

Facebook Audience Insights Tool: Leveraging Insights to Create Powerful Connections

On May 8th, Facebook announced a powerful new tool that will enable marketers to learn more about their target audiences, called Facebook Audience Insights. This tool […]

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