Post by Caterina Merenda, Marketing Specialist
Having a YouTube account to showcase your brand isn’t always enough. Typically, large brands have a YouTube account to post videos regarding brand awareness, information on their product/service, or other cultural aspects of their brand.
Many YouTube accounts are lacking content and SEO. The video may be the main attraction, but that doesn’t mean content should be left out. Here are our 7 tips for optimizing YouTube videos:
Optimizing YouTube videos is fairly straightforward and simple. By creating effective META data and gaining visibility for your YouTube videos, you will have a much better chance of ranking higher in the search engine results page (SERP) of Google.