richarddevries

This year’s Consumer Electronics Show (CES) showcased a number of innovations that promised to help marketers better engage with participants in 2014 and beyond.  Check out ZenithOptimedia’s Five Key Trends for Marketers from this year’s show, including:

  • Ready to Wear Technology
  • The Internet of Everything
  • Cars will be the New Smartphones
  • The Consumer as Creator and Manufacturer
  • The Cloud Comes to a TV Screen Near You

View the e-book  

January 22, 2014

CES 2014: Five Key Trends for Marketers

This year’s Consumer Electronics Show (CES) showcased a number of innovations that promised to help marketers better engage with participants in 2014 and beyond.  Check out […]
December 17, 2013

Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they […]
December 4, 2013

Mobile Minute: Targeting Hispanic Participants Through Mobile

Cristina Lucero, Insights Manager at Performics, discusses the fundamentals of reaching the Hispanic audience with mobile marketing. Mobile Minute  
November 14, 2013

Instagram 101 for Advertisers

WHAT’S INSTAGRAM? At its heart, Instagram is a photography application developed around a community that expects highly curated, artistic images.  Recently, it’s gained massive adoption, especially […]

Performics Newsletter

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