Posted by Isiah Drake, Manager, Bid Strategy Team
It is a well-known fact that paid search is reliant on bid management, but SEM success is about more than just the bid. A high level of strategic thinking and planning combined with meticulous execution propels advertisers beyond the initial bid to maximize the performance of a paid search campaign. Performics identified the complete components of a successful paid search campaign in a white paper titled "Beyond the Bid: 20 Levers for Paid Search." Read the white paper.