63% of holiday shoppers start their journeys on commerce marketplaces like Amazon, according to new research from Intent Lab, a partnership between Performics and Northwestern University Medill School Chicago (Dec. 10, 2019)—As brands compete this […]
Read MoreWith Christmas fast approaching, UK retailer Next and Zenith UK looked into some of the funniest things people search for on Google during the festive period. Using search data from Google from September 2015 to […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you up-to-date with the latest SEO industry news, trends, and events—all in an easy-to-read, summed up format. See below for […]
Read MoreOn Friday, October 25th Google announced the release of the BERT algorithm. BERT (Bidirectional Encoder Representation from Transformers) is a bidirectional natural language processing pre-training. In order to understand just exactly what BERT does, we […]
Read MoreThought leaders and innovators in the marketing analytics field across industries and verticals came together at the 2019 Attribution Accelerator conference in New York City on October 17th. They each gave a deep dive into […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you up-to-date with the latest SEO industry news, trends, and events—all in an easy-to-read, summed up format. See below for […]
Read MoreOn Tuesday, Sept. 17, Pinterest announced their visual search technology can now identify more than 2.5 billion objects across home and fashion Pins. The announcement came with a series of updates to their Visual Search […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See […]
Read MoreTwitter is rolling out a new 6s video bid unit to provide advertisers with more accurate metrics around short-form video content. On August 19, Twitter announced a new six second (6s) video bid unit, charging […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See […]
Read MorePinterest introduced two new shopping features on July 30: browsable catalogs alongside Pins, and personalized shopping ideas in the feed. Pinterest Launches Browsable Catalogs When Pinterest users scroll under a Product Pin (a pin synced […]
Read MoreSignificant ranking and traffic shifts were noted between the dates of July 11 and July 18 earlier this month. These shifts, across several search markets, point to an algorithm shift. While Google has yet to […]
Read MoreOverview On June 26, 2019, Instagram introduced “Bringing Ads to Explore, Instagram’s Discovery Destination.” Instagram’s new explore ads seek to expand their offerings to advertisers looking for a larger reach while maintaining cultural relevance and […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See […]
Read MoreSome top trends lists come at the beginning (or end) of the year. But not Mary Meeker’s list of Top Internet Trends, which arrives mid-year and has become an annual rite for anyone following technology […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See […]
Read MoreLearn all about the two major algorithm updates Google released in June and how such changes might impact your rankings. Plus, tips from the Performics team.
Read MoreB2B companies face the same challenges as their B2C brethren in adapting to a digital world – but by many accounts, they are roughly 15 years behind in the transition. Digital ad spending by B2Bs […]
Read MoreThe Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See […]
Read MoreBy: Dr. Ram Singh, John Kim and Brian Newell Marketers today can hardly argue about the importance of search (organic, traditional, shopping, commerce). However, it is quite common to come across situations where opportunity related […]
Read MoreWhat is DTC? Direct to Consumer brands have been growing at an astonishing rate with no slowdown in sight. But DTC is evolving and its definition now supersedes the original digital disruptors that coined the […]
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